Monday, April 7, 2008
The Muffin Tops
For those of you who don't know me or have never read this blog before, I need to start off by saying that I'm a pretty big fan of Seinfeld. This may come as a surprise to some you, but even 10 years after the show went off the air, I watch it all the time. I DVR it & as it turns out, it's on almost non-stop so whenever the mood strikes, it's there. Another show I DVR is Hannah Montana (learn more about Hannah @ The Hannah Zone... not to be confused w/ The Phil Zone); of course, it's not quite as high on my viewing priorities list, but the other morning, the kids were watching it & I heard the strangest commercial from the other room. At first, I thought it was a joke, but as it turns out, it was actually no laughing matter. Kellogg's has finally, after nearly 11 years of waiting, cashed in on Elaine's Muffin Tops idea. I haven't tried them yet, but they look horrible. I think they seemed to miss the boat in terms of freshness & softness. I can't prove it, but I doubt they're throwing away the stumps & w/o making them w/ the stumps, they aren't really just the tops... the top becomes the entire thing. In fact, it's always/already the entire muffin. Or, on the flip side, w/o a bottom, the top is indeterminate & always indeterminable. Which begs the question, "The top of what?" The commercial also left me wondering if Seinfeld & Larry David are getting a piece of that fat muffin top cash. Not that they really need it, but it seems like some sort of Intelectual Property violation or @ least a copyright infringemnt. Maybe I should cash in on her other ideas & start marketing bras as tops.