The real issue that bothers me w/ the Olympics though it actually 2-fold.
Coverage is obviously too focused on the little touchy-feely interest pieces about the athletes, but more importantly, to watch diving you have to sit through 3 hours of some douchebag saying, "After the break, diving, but 1st, here's a little coverage of yesterday's Softball competition." That is compounded by the fact that my real interest lies in the soccer competition, & few of the games are shown live or in their entirety.
2) The Soccer Competition:
Although the coverage is bad, the competition is worse which almost makes the lack of coverage almost tolerable (like the Woody Allen joke about the elderly women in the Catskills complaining about the food... tastes bad & small portions), the other issue is in the fact that it's sort of an Under-23 event but every country is allowed to send a few Over-23 full internationals. That means Brian McBride is going for the US, mainly because he is between contracts & has nothing better to do this month. But then Brasil is sending Ronaldinho in an attempt to win their 1st Olympic Gold (they lost to France in the 1984 finals). It is my belief that the games should return to the amateur level they once were. I'm not some Romantic dreaming of the old days, but when Ronaldinho (or NBA stars get to go, it really messes w/ the level of play... Ronaldinho vs some kid from New Zealand isn't really what I want to watch.
The other issue w/ the Soccer competition is the way teams qualify. Simply put, Europe & S. America should get more teams & other regions should get less. It's not like the Kiwis actually have a chance to win it.